Search Engines Dominance – Part 1
Google, Yahoo and Bing rule the world of search engines.
While google dominates over Yahoo and Bing by covering over 64% of the search
engine market.
Google started as a completely free search engine today its
services are far and wide. If you look carefully you will find that there are
very few people in the world using internet and computers who are not in
google’s spell.
Let us not take our discussion off the point and see why
search engines dominate the web. For searching anything we go to the web and
type keywords these keywords bring search results from the search engines
database and shows it to you.
The whole process of SEO revolves around keywords. With
searches coming from all over the world it has become more and more difficult
to rank high in prominent keywords so a long tail approach in keywords is used
to rank well for words that are not very popular but are used still.
What Search Engines like ?
Search engines like google has become very popular and over
the time dominant. You may have build the best website or blog but there is no
guarantee that you will rank high in google’s search engine unless you spend
money on their google adsence or some SEO expert. To rank High on google you
need the following
High quality PR Links pointing to your website :
Google believes that you are a good website if your sources
are good.
Good Keywords :
You have to select keywords and since people all over the
world will be competing against what you think is the right keyword it is very
hard to be show in search results.
Amount of Traffic :
If you are not getting traffic then it means your website or
blog is not good as search engines prefer websites which are popular.
Social Media :
Now days all search engines look for social reputation that
your website or blog has. You should have high links in facebook, twitter and
other social websites.
The Problems:
The problems of the search engine approach are many and as
soon as you have a built a new website or blog you begin to realize.
It is very hard to rank high for good keywords.
The density of keywords is an important factor.
High PR (Page Rank) websites are very strict and sometimes
rude in including your website or blog or they charge money.
There are many false websites who can help you raise your
rankings in social media websites but they will make it down as soon as you
leave.
Building reputation and SEO takes time.
Search engines can penalize your website if they want for
example they do not like affiliate websites.
You cannot generate fake traffic as they will know from
which source the traffic is coming from.
They are also against traffic exchanges where people can
generate traffic by exchanging traffic with each other and it is not happy as
in the process search engines do not get any traffic but they are very happy
when they are getting traffic from us.
In fact search engines feed on data.
In this book you are going to learn how to beat search
engines at their own game. How to get
direct traffic and what you can do to increase your website or blog’s traffic.
This tutorial is unlike you have ever read I am not against
or with any search engine. I lay to you facts as I see them.
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